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Embassy of Sweden Washington, USA

Local time 12:32 PM

The Embassy’s Promotional Activities

The Embassy’s mission is to build awareness of, as well as interest, and trust in Sweden among American audiences. We provide a platform for long-term relationship building between Swedish and American partners across business, academia, and culture. We collaborate with Swedish government agencies, companies, entrepreneurs, research institutions, and cultural organizations to position Sweden as an innovative, sustainable, and competitive nation. Through our extensive networks in both Sweden and the United States, we help open doors, convene dialogue, and offers sector expertise and local insight.

In close cooperation with other Team Sweden actors, we support Swedish companies entering the U.S. market and help established firms grow and expand their presence. We also foster deeper exchange between Sweden and the United States in culture, research, and innovation.

Each year, the Embassy hosts a range of seminars, conferences, and cultural events, often in partnership with Swedish and American organizations. Signature annual events include celebrations of Sweden’s National Day, Midsummer, Nobel (with American laureates), and Lucia. We welcome partnerships with Swedish companies for our events.

For questions or more information, please email us at swedeninusa@gov.se  

Last updated 29 Apr 2026, 10.38 AM