30 mar 2018, 00.00
30 March – 2 September 2018. Nordic Design for Children 1900 to Today. At V&A Museum of Childhood Bethnal Green, London.
The 20th century’s most iconic and influential Nordic designs for children, from BRIO to LEGO, Marimekko and the Moomins have been brought together for the first time in this stunning new exhibition.
The exhibition borrows its title from the groundbreaking book, The Century of the Child by Swedish social theorist, Ellen Key, first published in 1900. Ellen Key envisioned that during the 20th century, children would become the centre of adult’s attention. Her ideas on encouraging children’s creativity, education and rights have permeated Nordic designs and have shaped the content of the exhibition.
The widespread success of Nordic childhood products can be attributed to their innovative and intuitive designs, in which the child’s needs are central. Throughout the 20th and into the 21st century, Nordic designers, architects and writers contributed to strengthening the intellectual, emotional and physical development of children. At the V&A Museum of Childhood, this exhibition will explore and celebrate Nordic design and the cultural interchange with the UK and offer fun interactives for children to discover and enjoy.
V&A Museum of Childhood, Cambridge Heath Road, London E2 9PA
Nearest tube: Bethnal Green. Open daily: 10.00 – 17.45, last admission 17.30.